Ecommerce incubator · Limited places

More than an agency. A growth engine for emerging brands.

Caiman Ventures is our ecommerce incubator for ambitious smaller brands. We combine hands-on marketplace execution, senior growth strategy and the infrastructure needed to accelerate faster than a standard agency engagement.

How it works

Built to accelerate your next stage of growth.

Ventures is not a reduced agency package. Selected brands gain a hands-on growth partner that helps set the strategy, execute the work and build the commercial foundations needed to scale. The model reduces the traditional cash requirement so more capital can stay focused on inventory, marketing and expansion.

Keep capital working

Replace part of the traditional fixed fee with a revenue-based contribution, leaving more cash available for stock, creative, advertising and expansion.

A full growth team

Access senior marketplace strategy, advertising, content, operations and forecasting support - not a stripped-back service for smaller accounts.

Faster execution

Move from opportunity to action quickly with one team shaping the plan, delivering the work and measuring what drives sustainable growth.

Built for the next stage

Strengthen the commercial and marketplace foundations that help a smaller brand become a scalable business and graduate into a standard Caiman Partnership.

How vested equity works

We grow alongside you.

Where equity or options form part of the partnership, they are earned progressively as Caiman delivers. That long-term alignment gives us a reason to build lasting capability and enterprise value - not simply complete an agency task list.

  • Every Caiman engagement has a normal commercial value.
  • Under Ventures, the business may pay less of that value in cash during earlier stages.
  • Caiman contributes part of the difference through its services.
  • That contribution forms the basis of an agreed equity or option position.
  • Equity is not taken upfront - it vests progressively as Caiman delivers.
  • If the partnership ends, future vesting stops. Equity already earned remains subject to the agreed documents.
Who we're looking to partner with

Small enough to benefit. Ambitious enough to scale.

Ventures is designed for promising smaller brands where hands-on expertise, faster execution and a more flexible commercial model can materially change the growth trajectory. We look for:

An earlier-stage brand with strong products and genuine marketplace potential
Trading on Amazon, or a clear plan to launch, with a DTC or social presence
Ambition to build a meaningful, sustainable marketplace business
Open to a commercial structure that combines revenue participation with equity
Ready to work closely with a partner, not just hand over a brief
The application

Tell us about your business.

Tell us where the brand is today, what is holding growth back and where you want to take it. We use your answers to assess whether the incubator can create meaningful acceleration beyond standard agency support.

01

Who are you?

02

What's the business?

03

Where are you based?

04

Where can we find you?

Amazon storefront, DTC site, social media - add as many as you like.

05

How's it performing - and what's the goal?

06

Where do you need support next?

By submitting an application you agree to the Caiman Ventures Terms & Conditions.

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