Clear thinking for ambitious brands.
Practical perspectives on building a stronger Amazon business.
Amazon Ads has unveiled location-based targeting tools and Prime Video integration with Barb CFlight. We break down the implications for your UK ad strategy.
Brand negatives can clarify prospecting spend, but they do not guarantee new customers or eliminate cannibalisation. Build the strategy around additional contribution.
A disciplined approach to cohort definitions, purchaser exclusions, NTB reporting and Amazon Marketing Cloud analysis, without mistaking segmentation for causality.
A single advertising metric cannot tell you whether growth is worthwhile. Here is how to put ACoS back into its proper commercial context.
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