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The Amazon glossary. A periodic table for marketplace language. Explore the abbreviations behind your listings, campaigns, stock and commercial decisions. Select any element to learn what it means.
Includes Amazon-specific terminology and wider ecommerce terms used by sellers and vendors. Tile numbers are reference numbers, not rankings. Legacy names and ambiguous abbreviations are explained in their definitions.
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All terms Products & listings Advertising & audiences Metrics & measurement Fulfilment & inventory Accounts & compliance Commercial & vendor
001 PL ASIN Amazon Standard Identification Number 002 PL SKU Stock Keeping Unit 003 PL FNSKU Fulfilment Network Stock Keeping Unit 004 PL GTIN Global Trade Item Number 005 PL UPC Universal Product Code 006 PL EAN European Article Number 007 PL ISBN International Standard Book Number 008 PL PDP Product Detail Page 009 PL BSR Best Sellers Rank 010 PL A+ A+ Content 011 PL EBC Enhanced Brand Content 012 PL SEO Search Engine Optimisation 013 PL SERP Search Engine Results Page 014 PL MYE Manage Your Experiments 015 PL SQS Search Query Score 016 PL SQP Search Query Performance 017 PL SFR Search Frequency Rank 018 PL UGC User-Generated Content 019 PL S&S Subscribe & Save 020 PL AOD All Offers Display 021 PL BB Buy Box 022 PL Q&A Questions and Answers 023 PL FAQ Frequently Asked Questions 024 AD PPC Pay Per Click 025 AD SP Sponsored Products 026 AD SB Sponsored Brands 027 AD SBV Sponsored Brands Video 028 AD SD Sponsored Display 029 AD DSP Demand-Side Platform 030 AD AMC Amazon Marketing Cloud 031 AD AM Account Manager 032 AD AMS Amazon Marketing Services 033 AD AAP Amazon Advertising Platform 034 AD HSA Headline Search Ads 035 AD RTB Real-Time Bidding 036 AD OTT Over The Top 037 AD CTV Connected TV 038 AD STV Streaming TV 039 AD O&O Owned and Operated 040 AD TOS Top of Search 041 AD ROS Rest of Search 042 AD TOF Top of Funnel 043 AD MOF Middle of Funnel 044 AD BOF Bottom of Funnel 045 MM Blended Blended performance metrics 046 MM ACoS Advertising Cost of Sales 047 MM TACoS Total Advertising Cost of Sales 048 MM ROAS Return on Ad Spend 049 MM iROAS Incremental Return on Ad Spend 050 MM ROI Return on Investment 051 MM CPC Cost Per Click 052 MM CPM Cost Per Mille 053 MM vCPM Viewable Cost Per Mille 054 MM CTR Click-Through Rate 055 MM CVR Conversion Rate 056 MM CR Conversion Rate 057 MM CPA Cost Per Acquisition / Action 058 MM CPP Cost Per Purchase 059 MM CAC Customer Acquisition Cost 060 MM NTB New to Brand 061 MM DPV Detail Page Views 062 MM DPVR Detail Page View Rate 063 MM ATC Add to Cart 064 MM AOV Average Order Value 065 MM LTV Lifetime Value 066 MM CLV Customer Lifetime Value 067 MM VCR Video Completion Rate 068 MM VTR View-Through Rate 069 MM VTC View-Through Conversion 070 MM MMM Marketing Mix Modelling 071 MM KPI Key Performance Indicator 072 FI FBA Fulfilment by Amazon 073 FI FBM Fulfilment by Merchant 074 FI MFN Merchant Fulfilled Network 075 FI SFP Seller Fulfilled Prime 076 FI MCF Multi-Channel Fulfilment 077 FI EFN European Fulfilment Network 078 FI PAN-EU Pan-European FBA 079 FI NARF North America Remote Fulfilment 080 FI FC Fulfilment Centre 081 FI AWD Amazon Warehousing and Distribution 082 FI IPI Inventory Performance Index 083 FI OOS Out of Stock 084 FI DOH Days on Hand 085 FI LTSF Long-Term Storage Fee 086 FI 3PL Third-Party Logistics 087 FI SPD Small Parcel Delivery 088 FI LTL Less Than Truckload 089 FI FTL Full Truckload 090 FI BOL Bill of Lading 091 FI RMA Return Merchandise Authorisation 092 FI ETA Estimated Time of Arrival 093 FI SIPP Ships in Product Packaging 094 FI SIOC Ships in Own Container 095 FI FFP Frustration-Free Packaging 096 AC SC Seller Central 097 AC VC Vendor Central 098 AC BR Brand Registry 099 AC ABA Amazon Brand Analytics 100 AC AHR Account Health Rating 101 AC ODR Order Defect Rate 102 AC LSR Late Shipment Rate 103 AC VTR Valid Tracking Rate 104 AC OTDR On-Time Delivery Rate 105 AC PFCR Pre-Fulfilment Cancellation Rate 106 AC IP Intellectual Property 107 AC POA Plan of Action 108 AC SDS Safety Data Sheet 109 AC MSDS Material Safety Data Sheet 110 AC EPR Extended Producer Responsibility 111 AC GPSR General Product Safety Regulation 112 AC CE Conformité Européenne 113 AC UKCA UK Conformity Assessed 114 AC VAT Value Added Tax 115 AC EORI Economic Operators Registration and Identification 116 AC API Application Programming Interface 117 AC SP-API Selling Partner API 118 AC MWS Marketplace Web Service 119 AC AWS Amazon Web Services 120 AC KYC Know Your Customer 121 AC PII Personally Identifiable Information 122 AC GDPR General Data Protection Regulation 123 CV 1P First Party 124 CV 3P Third Party 125 CV DTC Direct to Consumer 126 CV B2B Business to Business 127 CV B2C Business to Consumer 128 CV COGS Cost of Goods Sold 129 CV P&L Profit and Loss 130 CV GM Gross Margin 131 CV CM Contribution Margin 132 CV EBITDA Earnings Before Interest, Taxes, Depreciation and Amortisation 133 CV RRP Recommended Retail Price 134 CV MSRP Manufacturer’s Suggested Retail Price 135 CV ASP Average Selling Price 136 CV MOQ Minimum Order Quantity 137 CV PO Purchase Order 138 CV ASN Advance Shipment Notice 139 CV EDI Electronic Data Interchange 140 CV OTIF On Time In Full 141 CV CRaP Cannot Realise a Profit 142 CV PPM Pure Product Margin 143 CV AVS Amazon Vendor Services 144 CV AVN Annual Vendor Negotiation 145 CV SVS Strategic Vendor Service 146 CV JBP Joint Business Plan 147 CV VM Vendor Manager 148 CV BS Brand Specialist 149 CV ARA Amazon Retail Analytics 150 CV ARAP Amazon Retail Analytics Premium 151 CV Net PPM Net Pure Product Margin 152 CV Co-op Co-operative Funding 153 CV MDF Market Development Funds 154 CV DF Direct Fulfilment 155 CV BTR Born to Run 156 CV BNSL Buy Now Ship Later 157 CV ACU Average Cost per Unit 158 CV ACR ASIN Confirmation Rate 159 CV BPS Basis Points 160 CV AP Accounts Payable 161 CV ARN Amazon Reference Number 162 CV AMZNCC Amazon Carton Content Code 163 CV YoY Year on Year 164 CV MoM Month on Month
Sources & scope Plain-English reference explanations, reviewed on 10 October 2026. Programme names, metric definitions and availability can change by marketplace. This covers common seller, vendor and advertising language, not every internal Amazon acronym; consult the specific report or policy for operational requirements.
